INTELLECTUAL PROPERTY – PROTECTION and MANAGEMENT
Businesses – large or small – are becoming increasingly aware that the management and protection of their intellectual property (IP) can be critical to their success and their market presence. It is about much more than just taking action if you think your IP, such as a trademark or copyright, has been infringed. It is important to properly identify your IP and other proprietary information – such as know-how and trade secrets.
Your business’s IP and other material and information can have considerable commercial value. Once identified, it is also critical to properly manage your IP and information, where appropriate, by establishing an intellectual property policy and educating staff and key personnel on the identification and proper maintenance and protection of IP and information of your business.
An important part of management of IP is to consider registration, as in the case of trademarks, patents and designs. Registration is not necessarily a straightforward process. Expert advice can make the difference between registered IP rights that are effective for your business and robust against infringement, and those that are not.
Strong, effective, long term protection of your trade secrets and other confidential information is also important and requires an understanding of how adequate processes for trade secret and confidentiality protection can mean a commercial advantage for your business.
Contact Stenta Legal on +61 3 9820 5122 to discuss assistance with your IP matters. We can provide advice in relation to ongoing management of your portfolio, IP searches, registration of trade marks and other IP, action to protect your IP, or assistance if you are the subject of an infringement allegation. Through our network of consultants, we can also assist with valuing your IP and advising on the integration of your IP with your business strategy, including how you might be able to create more value for your business through IP-related arrangements with third parties and specialist assistance for protecting your IP.